Meta-Branding
We thought it would be valuable to talk about our own Brand and how our Brand Identity and Brand Messaging works to tell our story. First a look at our Brand Identity:
Steven Luscher Design – Brand Identity
Our Brand Is About Being Progressive
The triple-arrow mark in the Steven Luscher Design Brand Identity represents forward-thinking. It is a symbol of our commitment to innovation in everything we do. From our innovative use of cutting edge Web technology and theory to democratize web publishing, to the holistic thinking we apply to our Print and Branding campaigns, problem-solving, innovation, and forward-thinking are core values of our Brand.
Our Brand Is About Growth And Sustainability
The arrow mark looked at one way is a nod to progressive Design, but looked at another it recalls the shape of a palm frond. As such, it is meant to symbolize life, and by extension ecology and the natural world. Environmental and social responsibility are as much core values of our Brand as is forward-thinking, and our Identity reflects this. We believe in planting the seeds, if you will, for lasting and accessible forms of communication that grow both businesses, and a sustainable future.
Our Brand Is A Flexible System
The Steven Luscher brand is designed to grow. As we proliferate and add competencies to our business other than Design, our Identity will expand to form a set of related sub-brands. The competency color will change, while the overlying green color will remain as a symbol of our commitment to sustainability. Take a look at an example:
Steven Luscher Brand System – Room To Grow
Messaging That Speaks Brand Essence
On the front page of this website, you will notice a series of banners and images advertising various competencies of Steven Luscher Design. While the Web, Print, and Branding sections of this site each have their own message to deliver, we advertise them all using imagery from the natural world, reinforcing the Philosophy of Sustainability which ties the three practices together.
Steven Luscher Design – Messaging That Speaks Brand Essence