The Suburban Pop Project is a rock and roll band that knows what it means to have been raised in the suburbs. To them, making music in your parent's garage and playing shows at the local Shriner's Hall aren't just abstract concepts drawn from the history books of indie rock, they were what you did growing up. The Suburban Pop Project needed someone to brand their project who understood a suburban childhood and rock and roll as well as they did. We were right there with them.

As anyone who has seen the 2004 documentary The End Of Suburbia can tell you, the promise of the original suburban project was that of country living for everyone. Country living meant, above all else, wide open spaces. The brand we developed for The Suburban Pop Project acknowledges this fundamental principle of suburbia and centres around a suburban artifact that should resonate deeply with anyone who has ever had the responsibility of maintaining a sprawling suburban property – the lawnmower.

In addition to developing The Suburban Pop Project's Brand Identity, we oversaw all aspects of their communications, from the design of their albums and their posters, to the launch of their website.