Communicating in Print is all about making an impression; The first and last question against which to test any Print campaign is: "Did we get the message across? Did we make the impression we set out to make?" Double-entendres aside, it's important never to lose sight of the message you want to communicate while getting caught up in the details of how to present it. We will guide you through the process and make sure your message finds the right vehicle with which to reach your audience.

Almost anything imaginable can be printed upon, marked up, shaped, or otherwise adapted to convey your message. Your message can soar high above the streets, travel in the palm of someone's hand, or be written on the wall. It can be worn, driven, thrown, spoken, sung, delivered, or mailed. Technology, both new and ancient, has made it possible to make an impression almost anywhere. This overwhelming number of choices makes it important to know which subset of possibilties the budget can bear before we even consider which media will resonate best with your audience. That said, we're going to show you how all Print Design, no matter the size of the budget, can be great design.

Print Design is commonly associated with things like Books, Brochures, Posters, and Stationery. Though many times those are the right vessels for your message, we always keep an open mind; the best solutions aren't always the most obvious ones. Once we know your budget and come to understand your audience, everything will fall into place. Then it becomes time to get creative. Click next to learn how to Think Outside the Press.