Some websites work and look great when they launch, but begin aging immediately. Their content goes stale, their imagery becomes dated, and visitors looking for something fresh go elsewhere. In short, they die. Other websites seem alive – their content is ever changing, their imagery is always fresh, and return visitors are always rewarded with something new. How do they do it?

Before I show you the Future of Web Design, let me show you how a website used to be kept fresh. In the diagram above you can see the Chain of Events During a Website Edit. Our Web Manager begins with a piece of content that needed to go up on the website yesterday. She delivers it to the Web Design studio and signs a change order. The Web Design Studio puts her change order in queue behind all of their other tasks. Once her number comes up and the change gets made, the Web Design Studio requires her to sign off on the edit before it goes live. Finally, our Web Manager gets an invoice. Yikes! Who wants to spend all that time and money every time a change has to be made?

This long Chain of Events stands between you and a website that grows with your business, because the harder edits are to make, the less edits you will likely order. Simply put, if you don't have the budget to enter into a long-term maintainance contract with a Web Design studio that can move as fast as your business does, your website will start to depreciate the day you launch it.

That is… until now. Read on.